Personal Brand Marketing – Brand Buzz 101

I understand the importance of visibility. As a small business owner, being "known" can be the difference between a steady flow of revenue or closing your doors. Yet, being visible is not enough. Being remembered is most important and means you occupy some prime real estate in the mind of someone. Garnering "share of mind" means that you somewhere along the way that they sampled your character and competency and you became memorable.

Marketing, by definition, is creating an exchange environment. For an individual, that could mean breaking a referral, speaking positively on your behalf, a promotion or an introduction. Branding, by definition, is an emotion or image tied to a product. YOU are the product. Even in businesses, people are the brand and define the company, more than any mission mission statement hanging in the lobby. So, how does an individual create "buzz" for their brand for visibility and more importantly to be remembered so that they can develop credibility?

1. Know what makes you unique.

Whether you're job hunting or wanting a position on board of director's, you need to confidently know what value you bring to the table.

2. Get really good at communicating what makes you valuable.

Ninety-three percent of communication is tone and body language. Spend time on the words so that what you say and how you communicate are congruent with your value. Yet, know that communication includes your image, the way you present yourself, your workspace, your phone skills and even your lunch meeting etiquette. They must all be congruent with what makes you valuable. Any discrepancies will jeopardize your credibility and could produce negative word of mouth which is a problem that I will address in future articles.

3. Manage that communication.

If you're creating "buzz" around your brand, it will require you to proactively manage the communication. For example, if you're new to a company or a position you will need to build a credibility wall. Yes, a physical wall if possible. It showcases every plaque, certificate, service honor, licensing, certification and degree you've received. This wall is your visual third party testimonial on the character and competency of your brand. Since that wall can not travel with you, make sure that anytime you're honored for volunteer service or recognized for a contribution that a copy of the "thank you" letter, note or card be placed into you personnel file.

Even if you're on your own, these "proof of credibility" tools will take you far. As the vice president of a business concern in college, I invited speakers to speak to our fraternity for professional development. I asked each of them to write a letter for me about their experience working with me so that I could include that in my personal portfolio. Many of these speakers went on to become regional directors, chief operation officers, chief financial officers, company presidents and further that my portfolio has become quite valuable. Actively "buzz" your brand! Doing that will develop credibility; credibility will lead to influence; and influence with lead to leadership.

Uses And Features Of Price Computing Scales

Price computing scales design all those scales that are normally available with an LCD display, but have an additional capability of converting units to price. As is evident for this description, price computing scales are useful for weighing by traders: fruits, vegetables, and other grocery items; meat and butcher shops; bakery items like cake and biscuits, ice cream sellers, hardware etc. A trader just needs to feed in the price per unit rate as many times as the market changes. Each time he will get readings for different items with their price. For the convenience of the customers Dual display LCD screens are also available with one in front for the counter attendant and the other at the back for the customer to see. Since most price computing scales are used in trade they are considered legal, if they have been approved by NTEP or any other regulatory body in your area.

The types of price computing scales vary according to features; you may be looking for 15 lb, 30 lb, or 60 lb. Capacity which can be calculated by one scale for fruits and vegetable weighing. Small sizes that save space and have a battery powered operation facilitating portability are also in demand as fruit sellers on carts or vendors need to move it from time to time. Deli shops, meat shops, candy counters or cheese shops with limited counter space may find compact design very useful.

Price computing scales is most desirable for the cost conscious retailer who wants to be honest in his dealings, since precision in weight reading and accuracy in price conversion is a matter of integrity for them. Electronic load cells with a digital display make sure that these shop owners are satisfied. Out of all scales available in the market the better ones are easy to install and operate with easy cleaning and minimum maintenance requirements. The more attractive ones have a rugged housing, sleek profile and small footprint with some additional features like

1. Raised keys with a key beeper

2. Battery operated with auto sleep and shut off options for power saving

3. High resolution to weigh small objects and give increments like 0.01 lb or 0.005 lb divisions

4. High grade polymer surface with stainless steel pan

5. Price computing function by count (number) of objects

6. Large memory storage up to 25 PLU's

7. Price accumulation at the end of grocery purchase by one customer.

8. Tare function to enable reset of display to zero after adding object each time to a loaded pan.

9. LCD displays with large numbers and back lit displays

Price computing scales like all others need to be bought with platform size and capacity in mind according to the type, size and weight of object you plan to put in it. Minimum and maximum weight requirements must be kept in mind to allow for your full range of products to be weighed by one scale. Finally accuracy in reading and durability of scales for use in harsh environments are factors that should drive the purchase decision.

Driver Education Games

Driver education games are fun and informative and a good practice ground for students. While playing games, students are able to test their driving skill and knowledge and also find out where their weak points are. The games are useful because the students learn proper driving methods and techniques without actually putting themselves in arms way.

There are two types of games that can be played – one is the simple quiz game that test driving knowledge. Students can choose from a series of quizzes on various topics. This is a challenging way to test what students have learned in the driver education program, and it also prepare them for their driver tests.

Each question comes with multiple choices, and students will be given their score along with the correct answers at the end of the game. There are plenty of website where students can register for these quizzes and get results instantly.

Video games and simulation is another driver's education activity. These games put students behind the wheel. By using certain controls, they can drive the car and progress to different levels. Scoring a certain amount of points allows the student to move on to the next level until the highest level is reached. At the same time, students can easily lose the game if they make mistakes. The graphics are very realistic and the games can be quite challenging. Video games are so much fun that parents play with their kids and see how well their children have grasped the concepts of driving. These games include stopping at signals, changing lanes, making turns, recognizing road signs, parallel parking, merging with traffic, parking and backing out of a parking space and so on.

In virtual driving simulation games students can practice driving in a virtual environment. Sitting behind the wheel, players must make their way through busy streets, highways and intersections and make real decisions. This is an excellent way for students to practice and prepare for their driver's test.

Learning Spanish Courses – For Work Or Play

Learning a language, especially Spanish can be one of the most rewarding experiences ever. I have put together a few tips on surviving the Spanish language course.First of all, if you have ever decided on learning Spanish or you think it's time to knuckle down and finally learn there's never been a better time to learn it. More and more countries are accepting Spanish on their school curriculum as there are more Spanish speakers venturing to other countries seeking out new lives. If you do not want to "miss the boat" as it was, now's the time to study Spanish.

Below I've made some bullet points on learning Spanish effectively.

Why learn Spanish in the first place

First of all, before you begin your classes it would be a good idea to know your exact reasons for wanting to learn the language. Is it for work or play? In other words, do you need it in your job or is your learning Spanish more orientated to towards leisure or culture? So many people are finding better employment these days as a direct result of learning a language such as Spanish. The opportunities that exist are literally endless – translation, catering / restaurants, government and civil servant jobs to name but a few. I'm quite sure your boss will appreciate you that much more too, let alone your personal finances! Yes, having another language is a tool that helps you earn more money and that can not be bad, can it? Also, your boss will be inclined to promote you as you will be an invaluable asset to his or any company.

If you have motives other than your job or career then I'm sure you'll find learning Spanish a winning hobby. Just think about being able to converse with your new neighbors in Spanish! How welcome you'd make them feel by chatting to them in their native language. Imagine impressing your family and friends by ordering your next meal at a Mexican or Spanish restaurant in fluent Spanish.

Learning because of love

Maybe you've set your heart on learning the Spanish language because of love. Maybe you have met the girl or boy of your dreams and the language barrier has reared its ugly head. What a fine and noble opportunity to learn your future mate's language and converse properly with them. One of the best methods to learn Spanish today is by using one of the very many online Spanish course methods. There are a few good ones on the internet today and they are all highly recommended for learning the language.

So whether it's to improve your career, to enrich yourself culturally or even love then you could hardly go wrong in starting out on the right foot with an online Spanish course.